Every watch we buy/sell goes through a thorough extensive multiple-point inspection to confirm its authenticity and originality. This consists of inspecting each individual part for its fit, finish, function and originality.

If a watch fails any part of this inspection it will not be purchased or sold by us..

We stand behind every watch we sell and provide each watch with an authentication guarantee card and 12 months warranty. If a watch you have purchased from us is proven to be non-genuine by an authorised dealer or manufacturer you will be entitled to a full refund. Although, this has never happened in over 12 years of business as we do more than our due diligence to make sure everything is right in the first place but rest assured, you are always covered.

For a full breakdown of our Authentication & Warranties please click HERE

Yes. We ship all of our watches via Royal Mail Special Delivery which is guaranteed next-day by 1pm (within the UK).

All of our watches are fully insured and are covered under our third-party insurance while both with us and in transit.

If purchased before 1pm watches are usually dispatched the same day.

Watches are very carefully packaged. First we clean and set the watch then wrap it in a protective film and further cover in bubble wrap, from the inner box to the outer box before it's wrapped again inside a packing box then in a protective postage bag. We are extremely thorough when packaging watches to really help minimise the chance of anything being damaged in transit. We film this entire packing process for yours and our safety so please ask if you'd like a copy sent to you.

For countries outside of the UK watches are sent tracked and insured via Royal Mail which is then passed on to the local post organisation in your country. Please contact us PRIOR TO PURCHASE if you are outside of the UK for a postage quote as this is not included in our sales price.

Yes, this is a large part of our business - sourcing watches directly to clients. With a wide network of traders and private clients that we work with we can source you nearly any watch you're after for a very competitive price. You can fill out our Watch Enquiry form or contact us today to get the process started.

Yes, we would highly recommend shopping with us in person if you can! You're very welcome to visit our shop situated on the high street in Sherborne, Dorset. You can shop privately and securely, browse watches, have a tea/coffee and simply relax, no pressure! We work on an appointment only basis so you will need to contact us prior to book in.

Due to insurance and safety purposes we will need to see a form of ID (driving licence or passport) when booking in which you will need to bring with you on arrival. 

My name is Deren Yilmaz, I am the founder and owner of Winding Dial Ltd. I first started dealing in luxury watches in 2013 but began collecting watches, at a much lesser value, back in 2008. My journey began, like most, with much more affordable brands such as Casio and Seiko, slowing working my way up. I didn't start buying and selling luxury brands like Rolex, Tudor and Cartier until 2013. At that point it was very much a hobby and was mainly on eBay, gumtree and by word of mouth.

After around 6 years of doing this as a private seller, part-time, I finally decided to make it my full-time career in late 2018. I designed and created my own website along with all social media platforms under the name 'Watches by Del'. Shortly after this I opened a spacious showroom in Blandford Forum, Dorset and had gained a good following on social media.

In March 2021, Instagram disabled the account @WatchesByDel with no explanation whatsoever. I appealed this decision over 10 times to no avail so was forced to change the Instagram handle and facebook handle when starting again to @WatchesByDel_ (how creative!). If you didn't know, once they disable an account that username / handle is gone forever. So after working hard to rebuild they then wrongfully disabled that new account only 6 months later in October 2021. At this point I was giving up hope and felt just maybe it was a sign, an opportunity, to rebrand.

I wasn't overly keen on the name 'Watches by Del' to begin with but ran with it thinking it put more of a personal feel to the business and explained very clearly what I did. So I tried to think of two watch related words that began with W and D so I could continue using the logo, the WD brand, that I had spent years building. Everything that initially would've made sense was taken or didn't seem right. The word Winding I liked, and Dial, I liked. You don't Wind a Dial, that doesn't make sense at all. But then I thought it looked cool written down and it was weird enough that it wasn't so easy to forget but made sense enough you should be able to tell that it's a watch company.

After a few months trial with the new name, and hoping that Instagram wouldn't delete that one as well, I finally went Limited and VAT registered in February 2022 and the name has thankfully stuck ever since.

In March 2024 we relocated from our Blandford Forum Showroom to Sherborne in Dorset. We now have a lovely first floor showroom / boutique / shop right on the high street in town that is open for secure and private viewings. 

You can now find us on all social media @windingdial

As per The Consumer Rights Act 2015 you are entitled to 14 days no questions asked returns if purchased without physically seeing the watch (so purchased online). If you have come to see the watch in person and are happy with the watch before you pay then the sale is final if you decide to change your mind. This does not include if there was a mechanical fault with your watch If there is any fault within 30 days we can either repair or refund. We include a 12 month warranty so anything after 30 days up to 12 months would be covered under this to be repaired.

We strongly advise, if you're able to, to physically shop with us in person. We try our best to describe watches in their exact condition and list everything as accurately as possible but inevitably you seeing the watch in person is truly the best way to understand its condition. We have to this day never had a single watch returned or refunded and we take great pride in that.

We are more than happy to send high-quality videos or additional photos of watches if you're not local to help you see the watch in its true condition. Please contact us for more information. For the full list of our condition grading, please see below.

Please see our Refunds & Returns policy for full details. Please note that watches part-exchanged as part of a deal and/or directly sourced watches do not have the same returns policy. 

By phone, WhatsApp, email, DM on social media etc etc! All of our contact details can be found on the Contact Us page. We are more than happy to help. WhatsApp is the most convenient form of contact for messaging - it's the easiest way to send photos and videos of watches both ways and keep track of our conversation.

If you have any questions or further queries please feel free to get in touch. We look forward to hearing from you and helping you find the perfect watch.

Yes, although we own most of our stock, some of the stock we have is sold on a 'consignment' basis (in other words, sale or return). This method of selling maximises the return value as we aren't investing our own money into it, so we can make a smaller margin. We charge a fixed rate of commission which is deducted from the final sale price of your watch. For example, we could offer you a trade-in / cash value today of say £10,000 for your watch OR we could sell it for you on consignment and return you £11,000 once it has sold.

Our consignment service includes but is not limited to: inspecting, cleaning, photographing, advertising, marketing, generating leads and meeting clients, insuring, packaging and shipping your watch including warranty and aftercare.

We have a minimum consignment fee of £850. Our full price list can be found below.

Consignment Fees (Updated April 2025) :

• £0 - £25,000 = 8% (min. £850)
• £25,001 - £75,000 = 7%
• £75,001 - £100,000 = 6%
• £100,001 + : 5% >